The project: Penning a regular newsletter for an international recycling firm

The challenge: Transforming briefs into
stories that engage readers

The solution:

A German PR agency was looking for a unicorn for a new project: they needed somebody who was fluent in German, could write flawless copy and had in-depth knowledge of the recycling industry. Over the past two years, the agency and I have worked together to turn German and French press releases and briefs into an interesting English-language newsletter. These materials often need to be revised, condensed or reworked to appeal to an international audience. Over a dozen issues have been sent all over the globe - to rave reviews from global readers and the end client.

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A tight deadline